What it Takes to Get Your Home Sold
Graham & Kelly Levine July 31, 2012
Trying to sell your home but not getting the foot traffic and interest you expected? Chances are your home is not priced correctly or not available at the right hours. Pricing to sell is a very individual process and may not always be about current market rates and comparable properties. However some simple principles listed below can help you to get your home sold quickly.
Oftentimes home prices are set too high from the get-go, resulting in more days on the market and lowered enthusiasm when response from buyers is lackluster. Buyers typically focus on new listings, so pricing your home at a reasonable and realistic price is key, especially when you first list your home for sale.
Once you’ve set your price, you must showcase or "stage" your home for sale in such a way that the price becomes a non-issue. Buyers will visit your home knowing what they can afford and if they like what they see and your home in is their budget, they will be more likely to place an offer on your home.
Sometimes, however, the price of the home matters less than its accessibility. Whether accessibility means your home's location or the hours the home can be accessed, accessibility is a huge factor when it comes to the sale of your home. Your home is unique and needs to be seen by potential buyers so they can understand your pricing and the benefits that your home can provide - and you can make this easier.
In order to like what they see, your potential buyer must have access to your home for sale on their schedule, so along with pricing and staging techniques, make sure you allow plenty of available hours for viewing. Evenings and weekends are critical times for home showings as buyers’ busy schedules and demanding work hours may prevent daytime viewing. To get your best price, you must be willing and able to accommodate their time frames.
Getting your home sold quickly relies upon heightening its exposure - through pricing, staging, accessibility, and spreading the word that it’s for sale. It’s important to have a trusted expert who knows your area coaching you through this process. Give me a call so we can create a plan for the successful sale of your home.